OFF! is just as much a cosmetic tool as an outdoors one, but rarely gets the credit as such - making it skin unsung hero and beauty’s best-kept secret.

Create OOH ads focused on skin and beauty that have a subtle OFF! bottle within to be placed in high mosquito areas. Hack social media with OFF! bottles were subtly hidden in what appears to be a sponsored post from one of summer’s hottest brands. Users who spot the beauty secret will enter the chance to win tickets to an OFF! Miami Swimweek Fashion Show.