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ONLYHANDS

AD & Video: Brandon Borga

AD/Design & Copy: Caroline Peters

AD & Copy: Micaela Sofia Feijoo 

AD & Research: Yhago Maia

TEAM

Identity, Social Good, Logo, UX, Packaging, DOOH, and Video

CATEGORYS

DUREX - D&AD

CLIENT

BRIEF

How can Durex break down a sexual barrier with a campaign, product, or service.

IDEA & RESULT

Research shows, there are no official ASL signs relating to sexually explicit content, leaving over 72 million deaf people without a way to sexually express themselves. OnlyHands by Durex presents the first ever universal sex sign language glossary, featuring more than 200 new terms to bring sexual freedom to everyone. A plugin will be implemented to turn pornography into educational content, showcasing our new signs whenever the action or word is mentioned on screen. OOH, social media and packaging activations will be used to spread the word.

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WHAT’S NEXT STARTS HERE.

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