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SPOTIFY CO.CADANCE
AD & Video: Brandon Borga
AD & Design: Caroline Peters
Copywriter: Caroline Dammen
AD & UX: Gjon Gjokaj
TEAM
AI Coach, UX, DOOH, OOH, and Video
CATEGORYS
Spotify - Future Lions
CLIENT
BRIEF
How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
PROBLEM, INSIGHT, & SOLUTION
Worldwide, more than 280 million people suffer from depression. 30% Are prescribed pharmaceutical medications and 20% will attempt to commit suicide.
The best natural anti-depressants are exercise and social interaction.
Launch Spotify’s new co.cadence feature, a mode within the app designed to encourage you get out and get moving to the beat.
WHAT’S NEXT STARTS HERE.
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