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FIND MY MON CHILI
TEXAS SPICE, FRENCH LOVE LIFE
CLIENT
Chili's Grill & Bar
ROLE
Art Director
Designer
Video Editor
Brief
Chili’s sales drop every February since people don't relate baby-back ribs with romance, making it rated #4 worst date spots among Gen Z, how could we solve this?
Insight
Southern charm proves that romance isn’t about the destination, the French might seem romantic, but even Chili’s can spark true love.
IDEA
We create a reality dating show to prove how romantic Chili's and their home state of Texas can be...but there's a twist. The cast thinks they are going to Paris, France instead of Paris, Texas.
