READY, SET, RESCUE!

YOUR SAFE SPACE, IS NO LONGER SAFE

BRIEF

Despite the increasing number of billion-dollar weather-related disasters month over month, the Red Cross still struggles to get the funding it needs. They need more donors to realize just how critical the Red Cross is.

Insight

The severity of global warming means that even our “safe spaces” will no longer be “safe.” Unfortunately, if someone isn’t directly affected by climate change (yet), it’s hard for them to imagine how devastating it will be.

IDEA

Partner with the game makers of Animal Crossing, a game that blew up during COVID-19 by providing players an escape from the difficult reality around them. In this new expansion of the game, players experience what happens to their “safe” spaces when there are weather-related disasters and thus see the urgent need for the Red Cross.