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QUIT NIC
The ESpresso Pod To End Vape Pods
CLIENT
NESPRESSO
ROLE
Art Director
Designer
Brief
Customer retention is a constant challenge for Nespresso. With a legacy of premium products driving loyalty, what innovation can the brand launch to deepen its connection with its customers and new audiences?
Insight
Smokers often drink 3x the amount of caffeine than nonsmokers. Making coffee and a cigarette the ultimate duo, so much so that TikTok and Instagram are brewing DIY nicotine coffee hacks with Keurig pods and Zyn pouches.
IDEA
A nicotine detox espresso pod system designed to help transition away from smoking. Blending coffee's comfort with a gradual detox solution transforms a challenging habit into a supportive, smoke-free journey.
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