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THE COLOR
OF THIRST
ITS NOT AS PRETTY AS IT LOOKS
Problem
To drive sales, Liquid I.V. needs to emphasize its key advantage: faster, more efficient hydration than water alone.
Insight
An alarming 75% of Americans are chronically dehydrated, revealing a widespread misunderstanding of how much water is needed to maintain proper hydration.
IDEA
This unorthodox installation confronts chronic dehydration with a bold, provocative truth: if your urine is yellow, you're dehydrated - so reach for Liquid I.V.
CLIENT
Liquid I.V.
ROLE
Art Director
Designer
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