CO.CADENCE

THE PLAYLIST TO CONNECT PEOPLE THOUGH RUNNING

Brief

Spotify has always spread positivity with music, but how could the app connect people closer to others with the help of music?

Insight

21 million people suffer from depression, but this can be mitigated through music, physical activity, and socializing.

IDEA

We integrated a new playlist with an AI Coach to motivate users to get out and move. In addition, we added a map feature to find local running clubs to link runners together on the same beat.

CLIENT

Spotify

ROLE

Art Director

Designer

Video Editor

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